And all around words guy 🤘
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ATTENTION: The days of my portfolio on Notion are numbered, drew-parrish.com is right around the corner! In the past few months, I have been utilizing AI for a number of personal projects, and developing my own website from scratch is one of them. I wrote a little blog about it…
On Moving My Portfolio Off Notion
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Don’t call me a one trick pony
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To expand each example: hover cursor over content > click ‘…’ > click ‘View Original’
A landing page for Therm-a-Rest’s 50th Anniversary campaign. A major company milestone and brand-level storytelling opportunity. It was a full-funnel, all-channel, Tier 1. Here’s a campaign video I worked on.
Sleep Syststems Infographic.pdf
An infographic about ‘Sleep Systems.’ Created to educate, assert thought leadership, and help convert core Therm-a-Rest sleeping pad customers into Therm-a-Rest sleeping bag customers, a smaller product category with the brand. This is a blog I wrote on the same subject.
https://www.youtube.com/watch?v=o20ekRl65Xc
An installment in a concept docu-series made by geoscience PhD candidates at the University of Wisconsin. While they are filmmakers and musicians, they are still science writers. I took their short script and reworked it for emotional impact without losing the intellectual voice and tone.
https://cascadedesigns.com/cdn/shop/files/34-350-1_Platypus_QuickDraw_2L_3L_System-WEB_Instructions-English.pdf?v=2923725544994750674
One example of the many instructions booklets I’ve written. These require a high-degree of cross-team collaboration, particularly with Product and Legal to dial in the language of instructions. It had to be clear UX writing, technically accurate, and legally compliant. Instructions ship in each package, live on the web, and get trafficked and dissected online by users. I also re-purposed them into video scripts.
A landing page experience developed in partnership with Backcountry.com. Required me to step outside the internal brand voice and work within Backcountry’s brand identity and style.
We collaborated with professional artists to develop custom prints for a line of microfiber travel towels. I interviewed the artists and wrote short bios to appear on the packaging and ecomm pages. Can be found in Outdoor retail spaces, like REI, around the world. A biography is one of my favorite things to write.
2025_ThermARest_WarmZip_Insert.pdf
An educational one-pager explaining a patent-pending sleeping bag design and the ambiguities it raised in the EN/ISO temperature ratings of sleeping bags. This was developed for the Sales team to educate dealers at sell-in and better position the product as uniquely disruptive. We were striving for high thought leadership here. If you’re extra curious about the international standard EN/ISO sleeping bag temperature rating test, I wrote about it in depth.
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