Copywriter | Brand Voice Architect | Content Strategist
I translate complex ideas into clear, compelling stories that connect with audiences and drive business results. Whether it's technical specs, brand narratives, or conversion-focused campaigns, I find the human thread and pull it through.
For five years, I was the sole copywriter behind three global outdoor brands at Cascade Designs: Therm-a-Rest, Platypus, and PackTowl. I owned everything from product launches to email strategy to brand voice development, working across B2C and B2B channels for audiences in 30+ countries.
Brand Voice & Narrative Strategy
Building distinctive voices that resonate across channels. Turning technical innovation into emotional connection, with value propositions woven into the story.
Product Storytelling
Transforming complex features into benefit-driven narratives. Leading launch copy for 29 products, from concept through execution across all touchpoints.
Multi-Channel Content
Writing for the full customer journey: product pages, email, social, B2B materials, instructional content, etc. Analyzing performance data to optimize and iterate.
Cross-Functional Collaboration
Partnering with product, engineering, design, and leadership teams. Distilling organizational knowledge into cohesive stories.